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Beauty Business Marketing and Client Booking Course with marketing dashboard and appointment booking system
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Beauty Business Marketing & Client Booking Course

$197.00 $247.00
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Learn how to attract local clients and turn more inquiries into appointments with step-by-step Google, Facebook, Instagram and TikTok marketing training for salons, medspas and smile-service businesses.

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From Visibility to Bookings

Build a Marketing System That Brings Local Clients to Your Door

This self-paced beauty business marketing course shows salons, medspas and cosmetic smile-service providers how to create an offer, build a booking path, improve local visibility, launch paid advertising and follow up with leads until they become appointments.

  • Google Business Profile and local marketing
  • Step-by-step Google Search Ads training
  • Facebook and Instagram advertising through Meta
  • TikTok content, website ads and Search campaigns
  • Landing pages, lead forms and booking funnels
  • Inquiry follow-up, rebooking and retention systems
Salon marketingMedspa marketingBeauty business marketingClient bookings
Your Client Booking SystemCourse Preview
1
Get DiscoveredGoogle, Meta, TikTok and local visibility
2
Present the Right OfferClear service, audience and message
3
Capture the InquiryBooking page, lead form, call or message
4
Follow UpScripts, reminders and appointment confirmation
The goalMore qualified booking opportunities
What You Will Build

A Complete Client-Acquisition Foundation

Marketing works best when the offer, advertisement, booking experience and follow-up process support one another. The course helps you connect all four.

◎

A Clear Local Offer

Choose the service, audience, introductory offer and message you want to promote without defaulting to random discounts.

↗

A Booking Funnel

Build a direct path from an ad, Google profile or social post to a focused page, lead form, phone call or online appointment.

✓

A Follow-Up System

Use practical response scripts, lead tracking and appointment reminders to reduce the number of inquiries that disappear.

Paid Advertising Training

Learn Google, Meta and TikTok Ads Step by Step

Each platform plays a different role. Learn when to use search intent, visual discovery, lead forms, website bookings and retargeting instead of treating every channel the same way.

High-Intent Search

Google Search Ads

Reach nearby customers actively searching for a service and guide them toward a call, inquiry or booking page.

  • Account and conversion setup
  • Campaign goals and structure
  • Keywords and match types
  • Negative keywords
  • Location targeting
  • Responsive Search Ads
  • Budgets and search-term reviews
Facebook + Instagram

Meta Lead & Booking Ads

Create local campaigns that introduce an offer through feeds, Stories and Reels, then capture interest through forms, messages or your website.

  • Business and ad-account setup
  • Pixel and event basics
  • Leads campaign objective
  • Instant forms and website leads
  • Local audience settings
  • Creative and copy frameworks
  • Retargeting and lead follow-up
Video + Discovery

TikTok Ads

Build short-form creative that feels natural to the platform and directs local viewers toward your booking experience.

  • Ads Manager and Pixel setup
  • Traffic, leads and website campaigns
  • TikTok Search campaigns
  • Local audience settings
  • Video hooks and scripts
  • Spark Ads fundamentals
  • Tracking and creative testing
Local Visibility

Google Business Profile & Local Booking

Learn how to strengthen your local presence with accurate business details, service information, photos, reviews and an appointment link that helps nearby prospects move from Google Search or Maps to your booking experience.

Course Curriculum

From Your First Offer to a 30-Day Marketing Plan

Marketing Foundations & the Ideal ClientChoose the audience, service and business goal that will guide the rest of your marketing.
Create an Offer People UnderstandBuild a focused service offer with clear value, expectations and an appropriate call to action.
Build Your Booking Page and FunnelOrganize the headline, benefits, proof, FAQs, booking action and confirmation experience.
Google Business Profile & Local VisibilityImprove business information, services, photos, review activity and appointment links.
Google Search AdsCreate a local Search campaign with relevant keywords, ad groups, copy, assets, targeting and tracking.
Facebook & Instagram AdsBuild Meta lead campaigns using local audiences, creative, instant forms, messages or website destinations.
TikTok Content & AdvertisingDevelop short-form video ideas, hooks, campaign settings and testing plans suited to discovery-driven marketing.
Organic Content That Supports BookingsPlan educational, proof-based, local and promotional content across your social channels.
Lead Follow-Up, Rebooking & RetentionUse clear response scripts, reminders, review requests, referrals and rebooking messages.
Measurement & the 30-Day Booking PlanTrack meaningful marketing metrics and follow a structured implementation calendar.
Downloadable Resources

Templates That Help You Take Action

Use the resources alongside the lessons to plan campaigns, create content, respond to leads and monitor booking performance.

Ideal Client Worksheet
Offer Builder
Booking Page Template
Google Keyword Planner
Negative Keyword Starter List
Google Ad Copy Templates
Meta Lead Form Template
TikTok Video Scripts
30-Day Content Calendar
Inquiry Response Scripts
Ad Budget Planner
Lead & Booking Tracker
Who It Is For

Created for Local Beauty and Smile-Service Businesses

Salon OwnersBuild visibility and booking campaigns for appointment-based beauty services.
Medspa TeamsCreate a clearer local marketing and lead-management process for eligible services.
Smile-Service ProvidersPromote teeth whitening and tooth gem services where permitted.
Cosmetic Dental TeamsAdapt the framework to appropriate self-pay services within professional scope.
Important: This course provides general marketing education and does not guarantee leads, appointments, revenue or advertising results. Advertising costs are not included. Platform features, interfaces, eligibility and policies can change. Learners are responsible for following advertising-platform rules, privacy requirements, professional standards and all laws applicable to their location, services and claims.
Frequently Asked Questions

Marketing & Client Booking Course FAQ

What does the Beauty Business Marketing & Client Booking Course cover?

The course covers offer development, booking pages, Google Business Profile, local marketing, Google Search Ads, Meta advertising, TikTok Ads, organic content, lead follow-up, retention and marketing measurement.

Is this a salon marketing course or a medspa marketing course?

It is designed for both. The framework is relevant to salons, medspas, eligible cosmetic smile-service businesses and cosmetic dental teams that rely on local appointments.

Will the course show me how to create paid ads?

Yes. The curriculum includes step-by-step training for Google Search campaigns, Facebook and Instagram advertising through Meta, and TikTok advertising. Platform interfaces and available options may change over time.

Do I need previous advertising experience?

No. The lessons begin with marketing and campaign fundamentals before moving into platform setup, creative, targeting, tracking and optimization.

Is advertising spend included?

No. Course enrollment does not include Google, Meta or TikTok advertising costs. You control and pay any advertising budget directly through the selected platform.

Does the course include organic marketing?

Yes. It includes Google Business Profile, reviews, local visibility, social content, inquiry follow-up, rebooking and referral strategies in addition to paid advertising.

Will this course guarantee more clients or bookings?

No. Results depend on many factors, including the offer, location, competition, budget, implementation, service quality, website and follow-up process. The course provides a framework and practical tools without guaranteeing outcomes.

Does this course include downloadable templates?

Yes. Resources include campaign worksheets, ad-copy templates, a booking-page template, lead-form guidance, content ideas, response scripts, a budget planner and a lead-and-booking tracker.