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Beauty business marketing and client booking course covering Google Ads, TikTok, Facebook and Instagram
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Beauty Business Marketing & Client Booking Course

$197.00 $247.00
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Learn how to create, launch and improve Google Search, Facebook, Instagram and TikTok ad campaigns that attract local clients and generate more bookings for your beauty or service business.

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From Visibility to Bookings

Learn How to Build Ads That Turn Local Interest Into Bookings

This beginner-friendly beauty business marketing course guides you through the actual process of building local campaigns—not just marketing theory. Follow clear, step-by-step lessons for Google Search Ads, Facebook and Instagram advertising through Meta, TikTok local and Search campaigns, tracking, remarketing and lead follow-up.

  • Google Business Profile and local marketing
  • Click-by-click Google Search campaign setup
  • Facebook and Instagram lead campaigns through Meta Ads Manager
  • TikTok local, website and Search campaign walkthroughs
  • Ready-to-customize keywords, ad copy, forms and video scripts
  • Remarketing, inquiry follow-up, rebooking and retention systems
Salon marketingMedspa marketingBeauty business marketingClient bookings
Your Client Booking SystemCourse Preview
1
Get DiscoveredGoogle, Meta, TikTok and local visibility
2
Present the Right OfferClear service, audience and message
3
Capture the InquiryBooking page, lead form, call or message
4
Follow UpScripts, reminders and appointment confirmation
The goalMore qualified booking opportunities
What You Will Build

A Complete Client-Acquisition Foundation

Marketing works best when the offer, advertisement, booking experience and follow-up process support one another. The course helps you connect all four.

◎

A Clear Local Offer

Choose the service, audience, introductory offer and message you want to promote without defaulting to random discounts.

↗

A Booking Funnel

Build a direct path from an ad, Google profile or social post to a focused page, lead form, phone call or online appointment.

✓

A Follow-Up System

Use practical response scripts, lead tracking and appointment reminders to reduce the number of inquiries that disappear.

Paid Advertising Training

We Guide You Through Google, Meta and TikTok Ads Step by Step

You will see what to prepare, where to click, which campaign settings to choose, what to write, how to test the booking path and what to review after launch. Every walkthrough is written for a new beauty business owner—not an advertising agency.

Build Along With the Lessons

Choose one service and one local area, then use it throughout the course to create campaign drafts you can customize for your own salon, medspa or smile-service business.

High-Intent Search

Google Search Ads

Build a campaign for people actively searching for a local service.

Campaign → Ad group → Keywords → Search ad → Launch
  • Set the goal, budget, location and conversion
  • Choose phrase and exact-match keyword tests
  • Add negative keywords to reduce irrelevant traffic
  • Write responsive ad headlines and descriptions
  • Use ready-to-customize local ad examples
  • Test tracking before publishing
  • Review search terms, bookings and wasted spend

You finish with a complete local Google Search campaign draft.

Facebook + Instagram

Meta Lead & Booking Ads

Create campaigns for Facebook and Instagram that collect leads, messages or website bookings.

Campaign → Ad set → Audience → Ad → Lead path
  • Connect the Page, Instagram account and Pixel
  • Choose the Leads objective and conversion location
  • Set a realistic local audience and beginner budget
  • Create an Instant Form, website or message path
  • Use ready-to-customize primary text and headlines
  • Test that every new lead reaches you
  • Create Meta remarketing audiences and ads

You finish with a Meta campaign structure and tested lead path.

Local Video + Search

TikTok Ads

Create local video campaigns and keyword-based TikTok Search campaigns when available in your market.

Campaign → Ad group → Targeting → Video → Tracking
  • Set up Ads Manager, identity, Pixel and events
  • Choose a website, lead or traffic campaign path
  • Apply available local location targeting
  • Build a TikTok Search campaign step by step
  • Choose service keywords and matching ad copy
  • Film a simple 15-second local service video
  • Create TikTok remarketing audiences and ads

You finish with local campaign settings, Search keywords and a video script.

Local Visibility

Google Business Profile & Local Booking

Learn how to strengthen your local presence with accurate business details, service information, photos, reviews and an appointment link that helps nearby prospects move from Google Search or Maps to your booking experience.

Course Curriculum

11 Modules From Your First Offer to Remarketing

Start Here: Choose What You Are SellingSelect one service, one local client and one booking action for your course project.
Build a Booking Page That ConvertsCreate a clear mobile booking page and remove the steps that cause prospects to leave.
Tracking: Know Where Bookings Come FromTest the booking path, install platform tracking and build a simple lead-response routine.
Get Found Locally for FreeImprove Google Business Profile, reviews, photos and local service information.
Google Search Ads: Complete SetupBuild the campaign, keywords, negative keywords, responsive search ad and weekly review process.
Facebook & Instagram Ads: Complete SetupSet up Meta tracking, local lead campaigns, forms, website bookings, messages, creative and copy.
TikTok Ads: Complete SetupCreate local website or lead campaigns, TikTok Search ads, service keywords and short video creative.
Organic Content That Drives BookingsBuild a 30-day content plan and use local partnerships, referrals and email.
Follow-Up, Rebooking and RetentionTurn inquiries into appointments and build review, rebooking and retention workflows.
Read Results and Plan the Next 30 DaysTrack spend, qualified leads, bookings and attended clients so you can make better decisions.
Remarketing Ads: Bring Interested People BackCreate Meta, TikTok and eligible Google remarketing audiences, exclusions, copy and campaign steps.
Downloadable Resources

Templates That Help You Take Action

The simplified workbook follows the same order as the course. Type only in the yellow cells and use the ready examples as your starting point.

Offer Builder
Google Search Campaign Builder
Meta Ads Campaign Builder
TikTok Local & Search Ad Builder
Remarketing Campaign Builder
30-Day Marketing Plan
Lead & Booking Tracker
Simple Marketing Results Dashboard
Who It Is For

Created for Local Beauty and Smile-Service Businesses

Salon OwnersBuild visibility and booking campaigns for appointment-based beauty services.
Medspa TeamsCreate a clearer local marketing and lead-management process for eligible services.
Smile-Service ProvidersPromote teeth whitening and tooth gem services where permitted.
Cosmetic Dental TeamsAdapt the framework to appropriate self-pay services within professional scope.
Important: This course provides general marketing education and does not guarantee leads, appointments, revenue or advertising results. Advertising costs are not included. Platform features, interfaces, eligibility and policies can change. Learners are responsible for following advertising-platform rules, privacy requirements, professional standards and all laws applicable to their location, services and claims.
Frequently Asked Questions

Marketing & Client Booking Course FAQ

What does the Beauty Business Marketing & Client Booking Course cover?

The 29-lesson course covers your offer, booking page, tracking, Google Business Profile, complete Google Search campaign setup, Meta/Facebook/Instagram lead campaigns, TikTok local and Search campaigns, organic content, follow-up, reporting and remarketing.

Is this a salon marketing course or a medspa marketing course?

It is designed for both. The framework is relevant to salons, medspas, eligible cosmetic smile-service businesses and cosmetic dental teams that rely on local appointments.

Will the course show me exactly how to create paid ads?

Yes. You are guided through the campaign, ad-group or ad-set, targeting, copy, creative, lead path, tracking, launch checks and ongoing review for Google Search, Meta and TikTok. Ready-to-customize examples are included. Platform interfaces and available options may change over time.

Do I need previous advertising experience?

No. The lessons begin with marketing and campaign fundamentals before moving into platform setup, creative, targeting, tracking and optimization.

Is advertising spend included?

No. Course enrollment does not include Google, Meta or TikTok advertising costs. You control and pay any advertising budget directly through the selected platform.

Does the course include organic marketing?

Yes. It includes Google Business Profile, reviews, local visibility, social content, inquiry follow-up, rebooking and referral strategies in addition to paid advertising.

Will this course guarantee more clients or bookings?

No. Results depend on many factors, including the offer, location, competition, budget, implementation, service quality, website and follow-up process. The course provides a framework and practical tools without guaranteeing outcomes.

Does this course include a downloadable workbook?

Yes. The beginner workbook includes campaign builders for Google Search, Meta, TikTok and remarketing, plus a 30-day action plan, lead tracker and simple results dashboard.